A shocking video circulating on social media has captured a daring theft at the Emeryville Apple Store in California. The incident, which occurred on Monday at approximately 10:27 a.m., shows a masked man brazenly snatching phones from display stations and swiftly making his escape. The video, initially mislabeled as an Oakland burglary, has garnered significant attention, amassing 2.1 million views on TikTok and 6.7 million views on X as of Wednesday night.
The footage reveals a man dressed in black clothing and wearing a ski mask, systematically removing phones from their designated spots and stuffing them into his pockets. Astonishingly, customers present in the store appear to be frozen in disbelief, unable to intervene or prevent the theft. Adding to the audacity of the act, an Emeryville Police Department vehicle is seen parked just outside the store, with the thief casually walking past it.
The Emeryville Police Department confirmed the authenticity of the video, clarifying that the incident indeed took place at the Emeryville Apple Store located at 5640 Bay St. However, they emphasized that no officer was present at the time of the crime. The police vehicle visible in the footage is part of the department’s “ghost car” initiative, aimed at deterring criminal activity through a visible police presence.
Fortunately, no injuries were reported during the incident. The Apple Store in Emeryville had recently reopened in January after being closed for several months in 2023, as reported by the E’Ville Eye. It is worth noting that the Berkeley Apple Store has also experienced thefts this year, with 58 iPhones and 10 laptops stolen in the first month of 2024.